Came across an article today from Colorado Biz magazine regarding the (business) world being flat…and getting flatter...and how to take advantage of the digital marketplace.
Email marketing, blogs and social networking sites can be easily drive traffic to websites! And they are FREE (or pretty darn cheap!)
You can use the social media to create a (1) drive traffic to your site (2) Create a following of customers (3) engage and connect with customers in a way that hasn't been done before! The most important part of this is- It's a permission based! They sought you out and you are then safe from the Anti Spam acts! And it saved money! No more (or less) direct mail!
Check out the article here for more tips and tricks to take advantage of these FREE (or pretty darn cheap!) marketing tools!!
Some other pros about the digital market place-
Its active 24 hours a day, 7 days a week!
There is increased accessibility with the use of smart phones and wireless connections, almost everywhere!
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